Central Texas College

Program Information

General program information

Business Management

Business: The Engine that Drives America

Business is truly the "Engine That Drives America."  Without business there would be no products, no services, no jobs and no income. Those who choose a career in the business profession can take pride in being a part of that driving force. The business community needs bright minds who can think clearly about issues and make well-reasoned decisions.

Because society is demanding higher quality business people, the need for diversified education is important. Schools have the responsibility to provide the best business education possible. Central Texas College offers a thorough background in the business and management fields. The varied areas of study encountered while pursuing a business management degree from CTC include accounting, economics and management. The knowledge gained in these courses will benefit the graduate both professionally and personally throughout their career.

Management: The Universal Skill

Management is unquestionably the "Universal Skill."  Every endeavor, be it business, office, shop, clinic, laboratory or organization of any kind, must be managed by someone. The management skills acquired in the Central Texas College Business Management programs will prepare the graduate for a running start in a business management career.

Management requires an understanding of organizations, both large and small, and what makes them effective. It enables the organization as a whole to develop and achieve objectives. Managers must make the most efficient use of all available resources. The effective manager is anticipating the future and preparing for it.

Central Texas College understands the needs of the business community, which enables us to offer a curriculum that will help graduates be successful in the business world.

Employment Outlook: Business management and business entrepreneur have been identified as occupations with excellent potential for growth and quality employment into the 21st century by both the Texas State Board of Education and the Central Texas Quality Workforce Planning Committee.

Marketing and Sales Management

Because society is demanding higher quality marketing and sales management people, the need for diversified education is important. Schools have the responsibility to provide the best education possible. Central Texas College offers a thorough grounding in the Marketing and Sales Management program including accounting, marketing, salesmanship and management. The knowledge gained in these courses benefits the graduate both professionally and personally throughout their career.

Marketing requires an understanding of the needs of customers and what drives them in making purchase decisions. It is a principal key to success in any business organization. The effective marketer/sales agent is anticipating customer's needs and organizing product/service offerings to meet them.

Central Texas College understands the needs in the business community for effective marketing skills which enables us to offer a curriculum that will help graduates be successful in the business world.

Employment Outlook: Marketing manager, sales representative and sales supervisor have been identified as occupations with excellent potential for growth and quality employment into the 21st Century by the Texas State Board of Education.