The primary function of the Community Relations and Technical Publications Department is to build, enhance and protect the image of Central Texas College worldwide through communication with internal and external audiences. The merging of the previous community relations department with the web and desktop publishing/technical publications functions has created a synergy in development of marketing communications that will ensure a consistent, targeted message.
| How Can We Help You? | ||
| Comment on Marketing Materials | Submit a Press Release | |
| Marketing Materials Order Form: | Submit a News Story Idea | |
| Texas Campuses | C&I Campuses | Submit a Web Calendar Item | |
| Order CTC Employee Apparel | ||
| Resources | ||
| Campus Photos | PowerPoint Templates | |
| Deployment/CD-ROM Brochure | Promotional Video (30 sec) | |
| Letterhead or Memo Templates | Site Directors' Guide to Marketing Resources |
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| Style Standards: (Official College Logos) |
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| Graphic Standards | Logo Standards | ||
- project the distinctive benefits and accomplishments of Central Texas College to internal and external audiences
- monitor and respond to public issues and perceptions
- develop college and program visibility through consistent press publicity
- develop targeted marketing communication materials and strategies to recruit and retain students
- develop targeted marketing communication materials and strategies for the Mayborn Planetarium and Space Theater
- provide expertise, guidance and support for marketing communication to Central Campus departments and worldwide CTC locations
- leverage web technology to develop and maintain a functional, dynamic website
- oversee development, production and ensure consistency throughout college communication and publications
- develop community partnerships and goodwill through participation in and support for community, government and civic organizations
What We Do...
